Rex Overview

Rex has its roots firmly in the bush and in regional Australia. Its tagline boldly affirms that ‘Our Heart is in the Country’.

Rex was established from a belief that the bush needs and deserves an air service of quality that provides good connectivity between regional centres and capital cities at affordable prices.

Rex seeks to fulfil these expectations. Since its formation, Rex has steered a course balancing the needs of regional communities for extensive and affordable air services and to be economically viable and sustainable.

That same vision now extends to domestic routes, as Rex brings a safe, reliable air service that is affordable to the domestic market.

    Rex, because of its heritage, has decades of experience of service to the bush and understands the needs of regional Australia. Often it co-invests with the local communities to develop ways to start or nurture marginal routes that would otherwise not have any air service.
    Rex understands that all Australians, particularly those living in regional communities, need access to affordable air travel. Rex has vigorous in-house programs that seek out and eliminate wastages and inefficiencies in order to lower its cost base. These benefits allow the Company to shelter its fares from the full impact of external spikes in costs escalation.
    Rex believes its customers view its services not merely as a seat on a plane but as a saving on precious time. Rex understands many passengers fly because they want to save the time they would have to otherwise spend driving or taking the train. An airline’s performance can be measured in different ways, but a key performance indicator is simply this: ‘how often does an airline arrive and depart on time?’ In this respect, Rex believes that its record speaks for itself. To view the Rex On Time Performance, please see here.
    Rex is often complimented on the warmth and hospitality of its front line staff. The Company considers this is because its staff are committed to and enjoy their work, feel part of a “family” culture and subscribe to the Company’s values. Another important factor is that Rex maintains bases in regional communities where many of its staff grew up and live. In other words, they serve the communities they know and can recognise and welcome many passengers as friends. As a result, Rex believes that although it is formally headquartered in Sydney, it is often viewed as being a part of many of the regional communities it serves.
    Rex has a long history of leading On Time Performance and affordable fares in its regional services and for the first time the domestic market enjoys a safe, reliable air service that is affordable. With more than six decades of experience in the aviation industry through Kendell and Hazelton Airlines; a track record of profitability, and well established staff and bases around Australia, the expansion to domestic operations was simply an incremental extension for Rex.